We’ve all dreamt of our
designer filled wardrobe
without a piece of Target
in sight.
Emma ****** finds out if
the dream is worth it.
You walk into your flash city apartment carrying
the latest Chloe Paddington bag and flip through
your letters. There’s one from your credit card
company that stands out. Gulping you rip it open
too see the word CANCELLED in big bold letters.
Across the road another woman walks in holding
the same style bag from Witchery for about $2000
less than you paid.
Same style, both leather and the only difference is
she isn’t in debt.
Millions of women save up for months to afford a
Chanel bag, Prada wallet or Louis Vuitton diary.
Why do we spend thousands of dollars every day on
an item that will be in stores just months later?
I was on the Vogue forums a few months ago
reading a post about the Prada Turban (as seen on
Ashley Olsen). One woman said “I’m going to wait
and buy it in a chain store in a few months,
everywhere will have it. And at half the price...”
I scoffed at people who said they were going to
spend $400+ on the headband and instead decided
to get crafty and make my own. I knew I was never
going to get around to it but it would keep me happy
until they came into chain stores. Finally, while in
Chapel Street I saw my first glimpse of the
headband in Sportsgirl for $9.95. I decided to wait
so I could keep my options open for when I see
them pop up in other shops. About a week later I
went into Witchery and saw a variation of the
headband in 3 colours. I decided to splurge and buy
it for $10.
To face the truth, however heart-wrenching
and cruel it is, the closest a lot of us will ever get to
a celebrity item is buying a skinny caramel
macchiato in the largest size from Starbucks. If you
live the high life with Chanel, Hermes and
Valentino hand in hand then your going to stop
thinking a $300 Lover dress is expensive. That’s
when you need to realise you’ve started retail
therapy for your retail therapy.
One of my biggest problems is attachment. I see
Nicole Richie in the gorgeous Chanel dress and
search high and low for a copy. Weeks and weeks
go by, sometimes even months until I see it. It hides
itself at first but you know it’s out there. I go
straight up to the counter and buy it. If it doesn’t fit,
we can make it. Now, what would have happened if
I had gone straight over to Chanel and ordered it in?
Except for being a few $1000’s shorter in my purse,
I would have felt regret and disappointment when I
walk into that shop and see the copy of my fancy
dress.
Now imagine being an employee at a high
fashion boutique. It’s the end of season and you
have to get rid of all last-season stock. Instead of
taking it to a factory outlet or something similar,
you burn it.
That’s right, stand there and watch that $10,000
dress that you have been lusting over for months,
but know you could never afford, go up in flames.
That’s couture for you. I’m not stating
every upper-end fashion brand does it,
but word has gone around that some
companies, who want to stay exclusively
to people that can afford it, would
actually burn their clothes rather than sell
them at a cheaper
price or give them
to charity.
Coco Chanel once
said “I love
luxury. And
luxury lies not in
richness and ornateness
but in the absence of
vulgarity. Vulgarity is
the ugliest word in our
language. I stay in the game
to fight it.”
Well, tough luck ladies because, while this is a
lovely speech, if you want the luxuries Coco can give
you then you’re going to have to have a few dollars in the bank.
Lucky for us there’s always the rare
occasion where fashionistas go mad over a Stella
item at Target. But if we're realistic, there’s no quality,
feeling or anything quite like walking down 5th
avenue in a real McCartney trench coat.
Then there’s the next level, the crunch of couture
and the bite of 13cm heels that you can’t stand in,
let alone walk. That’s where Anna Wintour comes
in and Sass & Bide becomes the new Savers.
For some of us it’s hard to believe
that people can afford these items,
but, while we roam around town
wearing the new season Alice McCall
dress, which we think is designer, and
to be fair to Alice, it is, there are
people also wandering around town in
the latest S/S 07 Chanel suit, and that,
is high fashion.
Do you think it’s worth it? Surely
style is skin deep; the brand is just a
dab of foundation. So why not blow
your credit card and find out, sometimes even that
paper bag with the little ribbon on the handle is
enough to make you feel like the fashion spread in
Vogue. Or you could head down to David Jones and
buy almost the same item for a ¼ of the price.
Sorry, no paper bags included.
Case in point.
ReplyDeleteLusting after $1500 YSL boots that I thought were meant to be when I found them at DJ's for $830 and bought not thinking how I'd be able to pay for them when the CC bill arrives... Only to see them at DJ's, but by Tony Bianco.. for $180.
Sigh.
I remember reading this post before and thinking, this is so true!
ReplyDeleteI really enjoyed reading this :)
ReplyDeleteI lusted after YSL cage booties for over $2000 last year and then this weekend I scored a great copy pair for $37.50 in the sales! Yay!
<3 xxx